Branding Package

While creating a logo and branding package for the Barefoot Biscuit Company I tried to avoid the obvious association between the name and footprints. Instead I focused on the "bare" aspect of the food: it was made with view ingredients, all of which are simple and natural. I liked the idea of a brushstroke bone, but didn't think that it conveyed the fresh and natural image that the company wants to portray. I opted to use a brushstroke carrot instead, but kept the bone and used it on the back of the business card. I used a block, sans serif font and textured the outside to give it a fuzzy appearance. I stacked the words on top of one another and placed the carrot beside them to form a neat rectangle that would easily fit onto all types of packaging. The alternating colors and the choice to use the co. abbreviation were intended to give it a younger look, attracting the age range that would be most receptive to the all natural message.

Website Interface

This interface was created for a poorly designed Native American jewelry website. I looked over the site to determine what message the owner was trying to convey and then design a website that would reflect that. It was prominently stated on the site that the business was owned and operated solely by the craftsman, so I chose to put his picture representing him on the page. I was not able to get an actual picture of the owner so I substituted a photo of a Cherokee man from a Cherokee museum website. All of the text of the original site was written in first person, even the product pages. I thought that there was a better way to focus this personal approach, so I decided to include a message from him along with a signature for a personal touch.
For the rest of the layout I tried to create a Native American feel without using anything too stereotypical. I used the chevron shape in the navigation bar and utilized earthy colors. I featured one of his handmade pieces in the middle of the page.

Dreamscape

I wanted to create a surreal landscape that depicted a city as a seemingly naturally occurring part of the environment. I chose a desert landscape with rocky cliff and stone arch formation as the backdrop. I then added various pictures of stone buildings in front of and behind the arch. I increased the saturation to give it the look of being very bright and hot. The stone figures were a later addition, because I felt like it needed something in the foreground. The statues added a human element that I think adds to the surreal nature of the dreamscape.

Magazine Cover

The basis for this whole project was the background photo. I took it after an ice storm the past winter and think that it best captures the beauty of the ice. I chose the "Backyard Hobbyist" title to reflect my interest in crafts and tie in the photo. I used only three different fonts to give it a serious tone and used a muted color scheme to match the picture.

Type portraits

This project was the most time consuming, but also the one I had the most creative freedom with. The value portrait took the longest because I revised it several times. The line portrait I tried to keep simple; early on I realized that too many lines would make it hard to discern what the subject was. The shape portrait was my favorite. I've always thought it was a funny picture, so I really wanted to capture his expression. The shape portrait was a nice fit for the photo.

Architectural Illustration

For this project I chose a modern house on the Oregon coast. The picture has a lot of landscape in it, but I thought it was appropriate because the design of the house was closely linked to the site. I simplified a lot of the background so that the building would stand out.