This interface was created for a poorly designed Native American jewelry website. I looked over the site to determine what message the owner was trying to convey and then design a website that would reflect that. It was prominently stated on the site that the business was owned and operated solely by the craftsman, so I chose to put his picture representing him on the page. I was not able to get an actual picture of the owner so I substituted a photo of a Cherokee man from a Cherokee museum website. All of the text of the original site was written in first person, even the product pages. I thought that there was a better way to focus this personal approach, so I decided to include a message from him along with a signature for a personal touch.
For the rest of the layout I tried to create a Native American feel without using anything too stereotypical. I used the chevron shape in the navigation bar and utilized earthy colors. I featured one of his handmade pieces in the middle of the page.
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