Branding Package

While creating a logo and branding package for the Barefoot Biscuit Company I tried to avoid the obvious association between the name and footprints. Instead I focused on the "bare" aspect of the food: it was made with view ingredients, all of which are simple and natural. I liked the idea of a brushstroke bone, but didn't think that it conveyed the fresh and natural image that the company wants to portray. I opted to use a brushstroke carrot instead, but kept the bone and used it on the back of the business card. I used a block, sans serif font and textured the outside to give it a fuzzy appearance. I stacked the words on top of one another and placed the carrot beside them to form a neat rectangle that would easily fit onto all types of packaging. The alternating colors and the choice to use the co. abbreviation were intended to give it a younger look, attracting the age range that would be most receptive to the all natural message.